Promoting Market Demand of Sustainable Housing in Australia

[greenbuild]

Critical Factors of Promoting Market Demand of Sustainable Housing in Australia

SEE ATTACHED
Yang, Zhengyu & Yang, Jay (2012) Critical Factors of Promoting Market Demand of Sustainable Housing in Australia. In Proceedings of International Conference on Engineering and Business Management, Scientific Research Pubishing, Shanghai, China, pp. 1627-1631.
This file was downloaded from: http://eprints.qut.edu.au/52823 
c Copyright 2012 Scientific Research Publishing.

Abstract: Strong regulatory pressure on environmental issues and the improved public awareness will
continue to influence the market demand for sustainable housing in the coming years. Despite this
potential, the voluntary up-take rate of sustainable practices is not as high as expected within the new
built housing industry. This is in contrast to the influx of emerging building technologies, new
materials and innovative designs as seen in office buildings and exemplar homes built worldwide. One
possible reason for this is that key stakeholders such as developers, builders and consumers do not fully
understand and appreciate the tangible and mutual benefits of sustainability in their professional and
business activities. This situation warrants the study of a multifaceted strategy that integrates the needs
of multiple stakeholders.
This research investigates multiple factors that affect key stakeholder’s benefits in sustainable housing
implementation. Drawing insights from a quantitative study on a questionnaire survey and a qualitative
study of in-depth interviews with key stakeholders in the Australian housing industry, 11 critical
factors of driving market demand for sustainable housing were unearthed. Their inter-relationships
were identified with the aid of Interpretive Structural Modelling. The study concludes with a
hierarchical model that amalgamates the strategies for the decision making of key stakeholders.